Wrap Up of Unique LA {part. 02.}

 

Here's part 2 of Unique LA Wrap up! 

We started setting up our stuff Friday, and since we mocked up our booth in the workshop we were able to set it up in 2 hours!

 
 

Our booth concept was simple, we wanted something that reflected our products: beauty in material.  The material we chose complimented our products in a warm welcome way.

 
 

Our new pack received a lot of praise and will be in our store very soon! 

 
 
 
 

At Unique LA we were able to release some new products and get a feel for what the customer responds to. We decided to display our new leather shelf with our new collaboration of laser-engraved products.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Unique LA was a ton of fun! The interactions we had with customers as well as other vendors was well worth the preparation. We received extremely useful feedback and are planning to do more shows in the future. 

We would like to personally thank everyone who came out and supported 1.61 as well as Unique LA. 

 *Special thanks to Whitney Lum for the pictures.

 

 

Behind the Scenes.

 
 
 
 
 

Did you check out our Spring/Summer 2013 Look Book yet?

This was our first Look Book shoot.  We had lots of trial and error, but also had fun dressing up our products with props and greenery.

For the first Look Book, our theme was to have simple and classic look. Paired up with everyday carry goods; keys, pens, notebooks and such (you know the things you will find in bottom of your bag!) We also wanted to suggest using the case as a pouch for little special things like, tobacco pipes, jewelry, and accessories.  The best way to use our goods is to carry it everyday, so we wanted to show the versatility of the case. They are perfect for your beloved electronic devices, but also great to declutter your bag.  When you bring the case everywhere, you'll see the story that will be created into the leather, it becomes something sentimental in your daily life. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Unique LA x 1.61 Soft Goods

 
uniquelaspring-stw-6.jpg
 
 

Last Saturday, we had a vender meeting for Unique LA Spring Show. Unique LA is a 2 day event celebrating all thing American made. We are so honored to be part of the event as a local maker from Downtown Los Angeles!

 
 

The poster!

 
 

Beautiful Downtown LA Arts District.

 
 

We have done pop-up shop events before, but this will be our biggest. Naturally we are excited and overwhelmed at the same time!

It's been busy over here at the workshop planning for our booth design, productions, signage, etc... We've also made prototypes for new products that will be released at the event. We worked with Re-Opening to create limited edition leather items that will be featured at the show. Stay tuned, we will share more about that here;)

As we were leaving the meeting we picked up our marketing material to pass out. To our surprise we are featured on the postcard/flyer of the Unique LA Spring Show along with 8 other great brands. We are so flattered, but now we know our bar has been raised!

The show is on May 11th and 12th, at California Market Center Penthouse in Downtown Los Angeles, Fashion District. $10 for admission, includes free tote bag, free drink, picture booth, and DIY workshop. (and beautiful Downtown LA view!)

Mark your calender and hope to see you there!

 
 

Do you spot us?